DemandBird learns your voice mostly from your real writing, not from settings. These five things make the biggest difference, roughly in order. The first two do most of the work.
1. Connect LinkedIn and approve analytics
When you connect your LinkedIn profile and approve analytics access, DemandBird reads about the last year of your public posts. From them it builds your voice, plus a bank of the true stories and opinions you have shared. New posts are picked up every day after that.
Every draft is then written with your own posts in front of the AI. That beats any description of your style, because it shows how you actually write.
To check what it found, open Settings โ Voice โ Stories and opinions. Fix or delete anything that is wrong. Your edits are never overwritten.
2. Write in DemandBird, then edit before you post
Start the post in DemandBird, edit the draft until it sounds right, and publish it. DemandBird keeps each "AI draft vs. what you posted" pair and shows the AI recent examples of your changes.
Each night it also looks for changes you make again and again. When one keeps coming up, it is tried as a writing rule, and kept only if a test shows drafts sound more like you with it. Kept rules show under Learned from your edits on Settings โ Voice, and you can delete any of them. Rules need some history first, so expect them after a few weeks of regular posting.
If you write somewhere else and paste the finished post in, there is no AI draft to compare it with, so your edits teach DemandBird nothing. Writing in DemandBird is what makes it improve.
3. Bring over what ChatGPT or Claude knows
If ChatGPT or Claude already knows you well, hand that over once:
- Open Settings โ Voice โ AI description.
- Copy the prompt there and give it to ChatGPT or Claude.
- Paste the reply back in.
DemandBird uses it to fill in who you are, what you do, and what you believe. Your own writing still counts for more when it comes to style.
If Claude is connected to DemandBird through MCP, you can also just ask it, for example "update my DemandBird voice: I never use rhetorical questions." It can change your voice settings and your workspace's positioning and audience directly. You do not need a skill or a weekly sync to keep the two in step.
4. Give it the facts
DemandBird only writes facts it was given. A vague idea gets a vague post.
- Attach your source material. If a post comes from notes, a call transcript, an article or a link, attach it to the post as a source in Compose. The draft writes every fact from your sources or your own words, and shows where each one came from. Sources are never published.
- Add your own stories. On Settings โ Voice โ Stories and opinions, add the stories you tell often. The writer uses the ones closest to each idea, exactly as you wrote them.
- Put the real detail in the idea. "We lost our biggest client in March and here is what we changed" makes a better post than "lessons from losing a client."
If a draft has a number you did not give it, DemandBird points it out so you can check it.
5. Tell it what you never say
Rules about what to avoid fix more drafts than descriptions of what you like. On Settings โ Voice, add the specific things you never do to Never does: "never open with a question," "no one-word sentences," "no lists of three." One clear rule there fixes more than a paragraph of style notes.
Quick check
If drafts still sound off, go down this list:
- Is LinkedIn connected with analytics approved, and does Stories and opinions have real stories in it?
- Are you starting posts in DemandBird and editing them there?
- Did you attach the source material for that post?
- Is the thing that bothers you listed under Never does?
For everything else about how your voice is built and edited, see Voice Engine.