The question on the first screen
New accounts open on "What are you hoping to do with DemandBird?" with a short checklist. It is not a survey. Your answer decides which setup you get.
The options:
- Schedule and publish posts
- Get help writing posts
- Track analytics
- Something else โ tell us in your own words
Tick as many as apply.
What each answer changes
If you ticked "get help writing posts", you get the writing setup: a short interview about how you talk and what you are known for, then a set of suggested content pillars to confirm, then a first post drafted in your voice which you edit and schedule.
If you did not, you get the scheduling setup: connect your channels, confirm a posting schedule, done. No voice interview, no pillars, no AI draft. If you came here to schedule posts you already write, being walked through a voice interview is an obstacle, so you are not.
Either way you are shown the connect step. This used to be skipped on the writing branch, which meant somebody who signed in with LinkedIn finished setup without ever being asked to connect anything โ and had every reason to assume it was handled.
The writing branch, step by step
The voice interview. A handful of questions about your work and how you describe it. You can type or use the microphone. Skippable, but it is the input the Voice Engine learns from, so skipping it means early drafts sound generic.
Confirm your pillars. DemandBird proposes a few recurring themes from your answers. Keep the ones that are right, drop the rest, add your own. These are not permanent โ change them any time in settings.
Pick a starting point. A suggested subject for your first post.
Write and schedule it. A draft in your voice, in the editor. Edit it, then queue it or save it as a draft.
The scheduling branch, step by step
Connect your channels. Authorise the platforms you publish to. You can skip and do it later, but nothing publishes until at least one is connected.
Confirm your posting schedule. DemandBird seeds a sensible set of weekly time slots. Adjust the times, or leave them. See Scheduling & the queue.
Skipping and coming back
Every step is skippable, and skipping does not lock you out of anything. Everything onboarding sets up is editable afterwards:
- The voice interview lives on at Settings โ Training
- Pillars at Settings โ Content pillars
- The posting schedule at Settings โ Posting schedule
- Channels at Settings โ Connections
Onboarding is per workspace
Your onboarding state belongs to your membership of a workspace, not to you.
So on an agency account, adding a new client workspace runs you through setup again for that client โ a fresh brand, that client's pillars, that client's channels. That is correct: it is a different brand with a different voice, and inheriting the last one would be wrong.
Returning users get a shorter version of it, since your own voice is already known โ just the new brand.
Availability
Available on every plan.