Account vs. workspace
Your account is the thing that pays. It holds the subscription, the invoices, and the list of people who work at your company. A workspace is one client (or one business) inside that account.
Everything an agency needs to keep separate lives at the workspace level: the connected channels, the posts, the brand positioning, the tags. Everything an agency wants shared โ billing, the member roster โ stays at the account level. That's the whole design: one consolidated bill, many isolated clients.
What lives in a workspace
| Scoped to the workspace | Shared across the whole account |
|---|---|
| Connected channels, posts and drafts, the calendar, ideas and the vault, tags and topic categories, lanes, groups, brand pillars / positioning / ICP, the AI image style guide, public feed links | Subscription and invoices, the member roster and invitations, saved replies, API tokens, your logo and brand colour for reports |
Analytics, the social inbox, the team feed and the posting schedule all follow the channel's workspace, so filing a channel under the right client is what makes those screens show the right numbers.
Create a workspace
- Open Settings โ WorkspacesAccount admins only. Members don't see this screen.
- Add the clientGive it a name and pick a colour. The colour is the fallback mark used in the workspace switcher and on the cross-client calendar.
- Upload their logo (optional, recommended)PNG, JPG or WebP, up to 2ย MB. SVG isn't supported. Where a logo exists it replaces the colour swatch everywhere the workspace appears โ clients recognise their own mark faster than a colour.
- Connect that client's channelsSwitch into the new workspace first, then connect. A channel lands in whichever workspace you were in when you connected it.
Put a channel in the right workspace
If a channel ends up under the wrong client, you don't have to disconnect it. On Settings โ Workspaces, the channel list at the bottom lets you move any connected channel to another workspace. Its posts, analytics, and inbox items move with it.
The same confirmation appears if you re-authorise a profile from a different workspace. A profile can only live in one workspace at a time, so re-connecting it elsewhere is a move โ DemandBird asks before doing it rather than silently relocating a client's channel.
Switching between clients
The workspace switcher at the top of the app changes which client you're working on. Composing, the calendar, analytics, and the inbox all follow it. The switch is bound to the browser tab, so you can keep two clients open side by side without one stealing the other's context.

People and per-client roles
A person is invited to the account once, and then given a role per workspace. The same freelancer can be a ghostwriter for one client, a read-only observer on a second, and not a member of a third at all. See Roles & seats for what each role can do, and Permissions & overrides for changing individual capabilities.
Agency admins are account-level and always see every workspace โ that's what makes them admins. Per-workspace roles cover everyone else: member, ghostwriter, client, read-only.
Brand and voice per client
Positioning, ICP, content pillars and the AI image style guide are stored per workspace. When DemandBird drafts a post it uses your writing voice with the active workspace's brand identity layered on top, so a draft written in a client's workspace argues that client's position, not yours.
Archiving and deleting
When an engagement ends, archive the workspace. It drops out of the switcher and the cross-client calendar but keeps all its content, so you can bring the client back later with Unarchive.
Deleting a workspace is permanent: it removes that client's posts, channels, ideas, tags and brand inputs. Your account always keeps at least one workspace, so the last one can't be deleted. Archive unless you're certain.
How billing works
Workspaces don't have their own subscriptions. You pay once, at the account level, and channels are billed per connected channel regardless of which workspace they sit in. That's the point of the model for an agency: adding a client adds channels to an existing bill rather than starting a new account you have to invoice separately.
| Plan | Workspaces |
|---|---|
| Pro | 1 |
| Business | Unlimited |
| Agency | Unlimited |