Where your branding shows up
Branding applies to the things a client actually receives:
- Exported PDF reports โ your logo in the header, your colour as the accent.
- Shared report links โ the public
/r/โฆpage you send a client, described in Reports & shareable links.
It doesn't change the app itself. Your team still sees DemandBird when they log in; the client sees your mark on the artefact you send them.
Add your logo and colour

- Open Settings โ BrandingAdmins only.
- Upload a logoPNG, JPG, or SVG. Around 400ร120ย px works best โ a wide, transparent mark sits properly in a report header.
- Set a brand colourA hex value like
#1a2b3c. It's used as the accent on exports, not as a full theme. - SaveExisting shared links pick the branding up immediately โ the link doesn't change.
AI image style guide
The same settings page holds the AI image style guide: a short description of how generated images for this client should look. DemandBird suggests one from the workspace's positioning and brand colour, but it's only a suggestion until you save it โ nothing shapes your images until you've read it.
Unlike the logo, the image style guide is stored per workspace, so each client gets their own visual direction. It's available on every plan.
Client logos are separate
The logo on this page is your agency's, used on reports. The logo on a workspace is the client's own mark, used inside the app so your team can tell one client from another at a glance. They're different fields and neither overwrites the other.
If you change plan
On Pro or Business the Branding page still opens โ it explains the feature and, if you have branding saved, confirms that it's still being used. The shareable report link controls on the same page are available on every plan.