Opening the inbox
Go to Social inbox in the main navigation. Tabs across the top split the queue by platform, with an All tab mixing everything together when you have two or more platforms connected. If you only have one, the All tab is skipped as pointless.
The inbox is account-wide by design: your teammates see the same queue you do, so a comment gets handled once rather than three times.
Which platforms
| Platform | Comments in | Reply from DemandBird | One-click like |
|---|---|---|---|
| Yes | Yes | Yes | |
| Bluesky | Yes | Yes | โ |
| Threads | Yes | Yes | โ |
| Mastodon | Yes | Yes | โ |
| Yes | Yes | โ | |
| Yes | Yes | โ | |
| Twitter / X | Yes | โ | โ |
LinkedIn company pages sync comments. Comments on a personal LinkedIn profile's posts can't be pulled in, and the LinkedIn tab says so when that's all you have connected.
Reply, like, skip
| Action | What it does |
|---|---|
| Reply | Posts your reply to the platform straight away, then clears the thread out of the inbox โ replying means you're done with it. Nested replies underneath go with it. |
| Like | One click, LinkedIn only. Sending it again removes the like. A liked comment stays in the inbox, so you can like now and reply properly later. |
| Skip | Clears it without replying. There's an undo. |
| Mark engaged | Clears it and records that you handled it elsewhere โ for when you replied from the phone app. |
On LinkedIn you can @mention people in a reply and the mention is sent as a real LinkedIn mention, not plain text. Saved replies are available in the reply box for the answers you type over and over.
Who the reply comes from
By default a reply goes out as whichever channel owns the post being commented on. On LinkedIn, Bluesky, Mastodon and Twitter/X you can pick a different connected identity instead โ handy when a company page post deserves a reply from the founder's profile.
Facebook and Instagram always reply as the page or account that owns the post; those platforms don't allow anything else.
Working as a team
Because everyone shares one queue, two people can open the same comment. If a teammate has already replied or skipped it, DemandBird tells you who got there first instead of quietly sending a second reply. Your draft stays in the box, so you can still send it after reading that โ it's a warning, not a wall.
Filters
- Account โ narrow to one connected channel.
- Group โ narrow to a group of channels you've set up. Groups span platforms, so this one filter applies to every tab.
- Owner โ narrow to channels connected by one person.
- Show my own comments โ off by default, so your own replies don't clutter the queue. The toggle only appears when you have some.
Filters stick as you move around, and are remembered per tab.
How comments arrive
DemandBird pulls comments in on a schedule in the background; there's nothing to press. Newly published posts are checked more often than older ones, since that's when conversation actually happens.
Comment threads are walked in full, so a reply to a reply shows up in the inbox nested under its parent rather than going missing.
Who can use it
The inbox needs the Use the social inbox capability, which admins and members have by default. Ghostwriters, read-only seats, and clients don't โ an admin on the Agency plan can grant it to a specific person through permission overrides.