How to Add a Website Link to Your LinkedIn Profile

Most LinkedIn profiles leave traffic on the table. By default, your website link shows up as a generic "Blog" or "Website" label that most visitors ignore. With a small tweak, you can replace that with a custom title that actually gets clicks.

Here's exactly how to do it.

Step 1: Go to "Contact Info"

From the header of your LinkedIn profile, click on the Contact info link. Then click the pencil (edit) icon to open your contact details.

Step 2: Click "Edit Contact Info"

Inside the contact info panel, click the Edit contact info button in the bottom-right corner. That opens the full edit view where you can add or update your website links.

Step 3: Choose "Add Website"

Scroll down to the website section and click Add website, then enter your URL and select the website type.

That's it. A two-minute change that can meaningfully increase clicks from people already looking at your profile. Want to see exactly how it looks from a visitor's perspective? Check out how to view your LinkedIn profile as others see it.

From here: get more impressions on LinkedIn, write a stronger LinkedIn summary (I cover where to place your website link in the first few lines), or read the full guide to optimizing your LinkedIn profile for B2B growth.