Free Template

B2B Content Calendar
Template

A pre-filled month of B2B social posts. Four weeks, four content pillars, and a format and hook for every slot. Copy it, swap in your topics, and start posting on a plan.

Make a copy (Google Sheets)Download CSV (import to Notion)

Free, ungated, and yours to edit. No signup required.

Inside the template

A pre-filled four-week cadence

Every row is already mapped to a pillar, a format, a platform, and a hook. Here is the full cadence you get.

Week	Day	Pillar	Format	Platform	Hook or angle
Week 1	Mon	Industry POV	Contrarian take	LinkedIn	Most teams get [topic] wrong. Here is what works instead.
	Tue	How-to	Step-by-step	LinkedIn + X	How to do [task] in 5 steps
	Thu	Story	Personal story	LinkedIn	What I learned the hard way about [topic]
	Fri	Industry POV	Stat or data	X	New data on [topic] and what it means
Week 2	Mon	How-to	Framework	LinkedIn	The [name] framework I use for [outcome]
	Wed	Customer proof	Case study / result	LinkedIn	How [persona] got [result] in [timeframe]
	Thu	Story	Behind the scenes	Instagram + LinkedIn	A look at how we actually do [process]
	Fri	Industry POV	Hot take	X	Unpopular opinion about [topic]
Week 3	Mon	How-to	Quick tip	LinkedIn	One change that improved our [metric]
	Tue	Customer proof	Testimonial / quote	LinkedIn	What [customer] said about [problem solved]
	Thu	Story	Lesson learned	LinkedIn	The mistake that cost us [thing]
	Fri	Industry POV	Question / poll	LinkedIn + X	Which matters more for [audience]: A or B?
Week 4	Mon	How-to	Listicle	LinkedIn	5 tools we use for [job]
	Wed	Customer proof	Before / after	Instagram	Before and after we changed [thing]
	Thu	Story	Founder POV	LinkedIn	Why we decided to [decision]
	Fri	Industry POV	Myth-bust	X	The biggest myth about [topic]

How to use it

Three steps to a planned month

Make a copy

Copy the sheet or import the CSV into Notion. You get a full month of posting slots already mapped out across four content pillars.

Swap in your topics

Each row has a format, a platform, and a hook with a placeholder. Replace the bracketed parts with your own topics and the cadence is yours.

Work the status column

Move each row from Idea to Drafted to Scheduled. You always know what is going out, on which platform, and when.

FAQ

Questions about the
content calendar

What is a content calendar template?

A content calendar template is a ready-made grid that lays out what to post, on which platform, and when. This one comes pre-filled with a four-week B2B cadence across four content pillars, so you start from a working plan instead of a blank sheet.

How is this social media content calendar organized?

It runs four weeks, with three to four posts per week mapped to four pillars: Industry POV, How-to, Story, and Customer proof. Every row includes a day, a format, a target platform, a hook with a placeholder, and a status column you update as the post moves along.

Is the template free?

Yes. It is a free Google Sheet with no signup and no gating. Click Make a copy to get your own editable version, or download the CSV and import it into Notion.

How do I import the calendar into Notion?

Download the CSV, then in Notion choose Import, select CSV, and pick the file. Notion builds a database with the same columns, so you can run the calendar as a table, a board, or a timeline.

Can I change the pillars and cadence?

Of course. The pre-filled rows are a starting point. Rename the pillars to match your business, add or remove posting days, and stretch the calendar past four weeks. Everything is editable.

What should I post in each pillar?

Industry POV is for opinions and data on your market. How-to teaches a task. Story makes you relatable with lessons and behind the scenes. Customer proof shows results, quotes, and case studies. The template suggests a format for each slot to get you moving.

A calendar is the plan.
DemandBird is the engine.

Map your month here, then let DemandBird write each post for every platform and schedule the whole cadence for you.

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