Between us we’ve built and sold two social media tools, and Alex previously founded a B2B marketing agency, RevenueZen, that was acquired by Onfolio. Along the way we sourced more than $15 million in revenue through social media. So when we started growing our own presence again for new projects, we assumed the tooling was a solved problem. It wasn’t.
Every option was either a bare scheduler that made us reformat the same post by hand for each platform, or an “AI” tool that just rewrote a draft we pasted in. None of them helped with the parts that actually matter: deciding what to say, keeping a growing library of content organized across platforms, and knowing when something was worth reusing or repurposing.
Then people kept asking us to build another tool, because they’d loved the last ones. The signal got loud, and the customer got clear: the marketing team being squeezed from both sides, by stakeholders who want more output with less time and budget, and by a chorus insisting they should just automate everything with AI.
“We don’t automate your social media, and we don’t write it for you. We use AI and integrations to take the busywork out of the pipeline, guide your strategy and your drafting, and leave the voice to you.”