Calculate your ER across every platform, get a contextual benchmark, and uncover a weighted Quality Score that separates real engagement from vanity likes.
Start entering your post metrics
on the left to see your score.
Weighted by depth of interaction
A 3% ER on LinkedIn is excellent. On TikTok, it's below average. This calculator benchmarks your result against platform-specific norms, not a one-size-fits-all average.
A comment takes 10× more effort than a like. A share extends your reach. Our weighted Quality Score reflects the real depth of your audience's engagement, not just the count.
ER by followers is the industry standard, but ER by reach (impressions) gives a truer picture of how compelling your content actually is. We support both — plus views for video.
The most commonly reported metric. Good for tracking account-level trends over time, but can be distorted by follower count growth or inauthentic audiences.
More accurate for individual posts. Measures how well your content resonates with the people who actually saw it — especially useful for paid content or viral posts.
Best for video content on TikTok, Reels, or YouTube Shorts. Views are a more meaningful base metric than followers for video-first formats.
Assigns higher weight to comments (deeper intent) and shares (amplification value) vs. passive likes. Our default multipliers are L×1, C×3, S×2 — fully adjustable.
| Platform | Low | Average | Good | Excellent |
|---|---|---|---|---|
| < 1% | 1–2% | 2–5% | > 5% | |
| < 1% | 1–3% | 3–6% | > 6% | |
| X / Twitter | < 0.5% | 0.5–1% | 1–3% | > 3% |
| TikTok | < 3% | 3–6% | 6–12% | > 12% |
| Threads | < 1% | 1–3% | 3–6% | > 6% |
| Bluesky | < 1% | 1–3% | 3–7% | > 7% |
Benchmarks are based on organic content from accounts with 1k–500k followers. Large accounts typically see lower ER%. Data sourced from industry reports and updated Q1 2025.
DemandBird helps you create content that drives engagement — then repurposes it for every platform automatically.
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